Consumer brand · Beauty Acquisition, growth and exit
Beauty Pillow: from a $270K purchase to a $3.3M exit
Acquired in 2021 for 1.1x EBITDA ($270K), grown to $5M a year by expanding into Europe, and sold in 2023 for 2.7x EBITDA ($3.3M), generating $4.46M in ROI.
- Acquired in 2021 at 1.1x EBITDA
- $270K
- Annual revenue at exit
- $5M
- Exit in 2023 at 2.7x EBITDA
- $3.3M
- ROI generated
- $4.46M
The acquisition
We acquired Beauty Pillow in 2021 for 1.1x EBITDA, or $270K.
What we did
We opened the European market as a new sales region, which took the brand to $5M a year in revenue.
The exit
The sale process attracted offers from 7 different parties. We exited in 2023 at 2.7x EBITDA, or $3.3M, generating $4.46M in ROI for the investor.
