Health & wellness retail · A Rexall Canada company Financing and growth
Taking Well.ca from $52.8M to $97M a year
We helped Well.ca raise $10.1M, built an internal digital growth department, and grew revenue from $52.8M to $97M a year while valuation rose 2.4x.
- Funding raised
- $10.1M
- Annual revenue, up from $52.8M
- $97M
- Valuation increase
- 2.4x
- Valuation, up from $13M
- $32M
The business
Well.ca is one of Canada’s largest online health, wellness and beauty retailers and part of Rexall Canada. It had scale and brand recognition but needed capital and a stronger in-house growth engine.
What we did
- Funding. We helped raise $10.1M to fund the next stage of growth.
- Merchandising. We installed a category merchandising system so each category was managed against its own targets.
- Growth team. We built an internal digital growth department, bringing acquisition and retention in-house.
The result
Revenue grew from $52.8M to $97M a year, and the company’s valuation rose 2.4x, from $13M to $32M.
